43
Inverted Umbrella
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Avg price
Great$17.83avg listing price — sweet spot $15–$100
Growth
Great+66.4%90-day search growth — must beat 0% to launch
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$9.88–$23.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$82K$82K/yr · 370K searches
Review moat
Bad16,334.57avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale