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International Harvester Hat
Worth a lookShows a sweet-spot price point ($21.89 avg), but a small market ($30K/yr) keeps it on the watch list.
Avg price
Great$21.89avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Price range
Great$8.86–$36.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good514.8avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Good+30.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$30K$30K/yr · 66K searches
Signals Low Review Barrier