40
Inside Out Fear Costume
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible40.06avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$23.28avg listing price — sweet spot $15–$100
Price range
Great$10.19–$69.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Returns
Bad7.8%return rate — above 5% kills the launch gate
Market size
Bad$38K$38K/yr · 56K searches