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53

Infant Earrings

Worth a look

Shows sweet-spot pricing room ($7.53–$95.90), but a small market ($71K/yr) keeps it on the watch list.

Market size 18Growth 22Conversion 48Competition 76Returns 71Price range 88Avg price 84Brand share 74Review moat 51Quality gap 55

Price range

Great$7.53–$95.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.50

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Returns

Good2.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,446.59

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-5.7%

90-day search growth — must beat 0% to launch

Market size

Bad$71K

$71K/yr · 100K searches

Products