25
Infant Crocs 12-18 Months
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$18.31avg listing price — sweet spot $15–$100
Price range
Good$9.34–$28.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,257.4avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Returns
Bad5.9%return rate — above 5% kills the launch gate
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 232K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Returns