50
Indoor Soccer Shoes
Worth a lookShows a fragmented shelf (top 5 take 6% of clicks), but high returns (16.2%) keeps it on the watch list.
Competition
Incredible6%top-5 click share — an open shelf
Avg price
Incredible$45.03avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good557.76avg incumbent reviews — the moat a new listing must climb
Price range
Good$13.37–$139.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$263K$263K/yr · 3.2M searches
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad16.2%return rate — above 5% kills the launch gate
Signals High Returns