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In My Mom Era Shirt
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Review moat
Great328.45avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Great$15.13avg listing price — sweet spot $15–$100
Growth
Good+39.8%90-day search growth — must beat 0% to launch
Price range
Good$8.65–$25.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.8%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$25K$25K/yr · 88K searches