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Im Friendly But My Wife Isnt Shirt
Worth a lookShows demand growing +276.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+276.4%90-day search growth — must beat 0% to launch
Review moat
Incredible85.9avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$14.23avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay$9.87–$18.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$17K$17K/yr · 26K searches