36
I Love My Cougar Girlfriend Shirt
Skip itSoft demand (-70.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible47.44avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$18.61avg listing price — sweet spot $15–$100
Price range
Great$12.28–$25.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$27K$27K/yr · 60K searches
Growth
Bad-70.2%90-day search growth — must beat 0% to launch