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I Love My Boyfriend Shirt
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible46.18avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$15.23avg listing price — sweet spot $15–$100
Price range
Good$10.26–$24.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 200K searches
Signals Low Review Barrier