40
I Cant But I Know a Guy Cross Shirt
Skip itSoft demand (-49.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great120.03avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.68avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.03–$33.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 32K searches
Growth
Bad-49.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier