22
Hugh Hefner Hat
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.51avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,416.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Returns
Bad7.7%return rate — above 5% kills the launch gate
Market size
Bad$5K$5K/yr · 7K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$11.42–$15.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Returns