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Hot Pink Plus Size Dress
Worth a lookShows a fragmented shelf (top 5 take 5% of clicks), but high returns (17.8%) keeps it on the watch list.
Competition
Incredible5%top-5 click share — an open shelf
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible$33.72avg listing price — sweet spot $15–$100
Price range
Great$11.54–$77.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,354.21avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.8%90-day search growth — must beat 0% to launch
Market size
Bad$39K$39K/yr · 502K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad17.8%return rate — above 5% kills the launch gate