40
Horror Socks
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great499.48avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.31–$30.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.67avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Market size
Bad$35K$35K/yr · 105K searches