42
Horror Hoodie
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$30.40avg listing price — sweet spot $15–$100
Price range
Great$8.40–$58.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Good601.51avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad6.4%return rate — above 5% kills the launch gate
Growth
Bad-42.5%90-day search growth — must beat 0% to launch
Market size
Bad$11K$11K/yr · 187K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale