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Horns
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great443.58avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Good$14.85avg listing price — sweet spot $15–$100
Price range
Good$4.97–$34.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.3%90-day search growth — must beat 0% to launch
Market size
Okay$101K$101K/yr · 586K searches
Returns
Bad5.2%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals High Returns