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Horns Cosplay
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but a small market ($47K/yr) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great351.01avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.28avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$4.90–$34.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+25.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad8.4%return rate — above 5% kills the launch gate
Market size
Bad$47K$47K/yr · 257K searches
Signals High Returns