31
Hopper Costume Stranger Things
Skip itSoft demand (-63.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.34avg listing price — sweet spot $15–$100
Price range
Good$13.31–$132.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,023.23avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 35K searches
Returns
Bad10.6%return rate — above 5% kills the launch gate
Growth
Bad-63.2%90-day search growth — must beat 0% to launch
Signals High Returns