50
Holographic Top
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but high returns (20.9%) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$19.14avg listing price — sweet spot $15–$100
Review moat
Great363.49avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.66–$37.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Market size
Bad$15K$15K/yr · 244K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad20.9%return rate — above 5% kills the launch gate
Signals High Returns