51
Hippie Vest
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but high returns (20.2%) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Incredible$23.54avg listing price — sweet spot $15–$100
Review moat
Great369.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$4.93–$38.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Market size
Bad$43K$43K/yr · 276K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad20.2%return rate — above 5% kills the launch gate