40
Hiccup Costume
Skip itHigh returns (10.0%) — this niche doesn't clear our bar today.
Avg price
Incredible$28.64avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great$8.63–$114.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good859.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Market size
Bad$32K$32K/yr · 172K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad10.0%return rate — above 5% kills the launch gate
Signals High Returns