48
Hello Kitty Slippers
Skip itSoft demand (-30.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great20%top-5 click share — an open shelf
Avg price
Great$20.26avg listing price — sweet spot $15–$100
Price range
Great$7.30–$68.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,081.41avg incumbent reviews — the moat a new listing must climb
Market size
Good$291K$291K/yr · 1.1M searches
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.6%90-day search growth — must beat 0% to launch