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Heel Stretcher
Skip itA small market ($64K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.23avg listing price — sweet spot $15–$100
Price range
Great$6.31–$52.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Review moat
Bad5,014.23avg incumbent reviews — the moat a new listing must climb
Market size
Bad$64K$64K/yr · 42K searches