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40

Hedwig Costume

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A small market ($8K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 10Conversion 7Competition 76Returns 6Price range 89Avg price 95Brand share 80Review moat 92Quality gap 38

Avg price

Incredible$28.57

avg listing price — sweet spot $15–$100

Review moat

Great155.11

avg incumbent reviews — the moat a new listing must climb

Price range

Great$10.15–$72.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-29.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.4%

return rate — above 5% kills the launch gate

Market size

Bad$8K

$8K/yr · 51K searches

Search terms