50
Heated Vest
Worth a lookShows a $5.0M/yr market, but soft demand (-84.6% this quarter) keeps it on the watch list.
Market size
Incredible$5.0M$5.0M/yr · 9.1M searches
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Great$87.35avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,820.06avg incumbent reviews — the moat a new listing must climb
Price range
Okay$12.57–$200.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-84.6%90-day search growth — must beat 0% to launch
Returns
Bad15.4%return rate — above 5% kills the launch gate