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Heated Coveralls
Skip itSoft demand (-92.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great269.94avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$100.69avg listing price — sweet spot $15–$100
Price range
Okay$36.26–$242.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$70K$70K/yr · 96K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-92.6%90-day search growth — must beat 0% to launch
Returns
Bad12.6%return rate — above 5% kills the launch gate