43
Heart Wand
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Great395.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.74avg listing price — sweet spot $15–$100
Price range
Good$5.79–$40.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.9%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.9%90-day search growth — must beat 0% to launch
Market size
Bad$7K$7K/yr · 43K searches