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Heart Tights
Skip itSoft demand (-93.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great125.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.54avg listing price — sweet spot $15–$100
Price range
Okay$6.57–$20.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.8%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$34K$34K/yr · 298K searches
Growth
Bad-93.1%90-day search growth — must beat 0% to launch