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Harvard T Shirt

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A small market ($61K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 50Conversion 19Competition 87Returns 28Price range 90Avg price 95Brand share 38Review moat 35Quality gap 37

Avg price

Incredible$26.02

avg listing price — sweet spot $15–$100

Price range

Great$12.77–$46.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great28%

top-5 click share — an open shelf

Growth

Good+20.4%

90-day search growth — must beat 0% to launch

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,004.69

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$61K

$61K/yr · 156K searches

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