50
Hanes Tagless Boxers
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a small market ($45K/yr) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$28.14avg listing price — sweet spot $15–$100
Price range
Great$9.07–$62.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Okay+18.2%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad20,021.32avg incumbent reviews — the moat a new listing must climb
Market size
Bad$45K$45K/yr · 125K searches