39
Hanes Stockings for Women Silk Reflections
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great35%top-5 click share — an open shelf
Avg price
Good$13.72avg listing price — sweet spot $15–$100
Price range
Good$7.42–$23.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 5% kills the launch gate
Review moat
Bad6,034.58avg incumbent reviews — the moat a new listing must climb
Market size
Bad$59K$59K/yr · 128K searches
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand