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51

Hanes Pocket T-shirts Men

Worth a look

Shows a fragmented shelf (top 5 take 24% of clicks), but a small market ($46K/yr) keeps it on the watch list.

Market size 12Growth 72Conversion 14Competition 91Returns 53Price range 85Avg price 91Brand share 40Review moat 15Quality gap 50

Competition

Great24%

top-5 click share — an open shelf

Avg price

Great$21.50

avg listing price — sweet spot $15–$100

Price range

Great$9.24–$57.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+54.6%

90-day search growth — must beat 0% to launch

Returns

Good2.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Bad22,404.57

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$46K

$46K/yr · 192K searches

Reviews