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46

Hamilton Hoodie

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Soft demand (-39.0% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 6Conversion 25Competition 59Returns 81Price range 84Avg price 95Brand share 67Review moat 42Quality gap 50

Avg price

Incredible$29.51

avg listing price — sweet spot $15–$100

Price range

Great$7.64–$59.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,308.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$74K

$74K/yr · 124K searches

Growth

Bad-39.0%

90-day search growth — must beat 0% to launch

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