40
Halloween Tutu
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Growth
Great+98.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$6.38–$26.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,496.56avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.93avg listing price — sweet spot $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad9.2%return rate — above 5% kills the launch gate
Market size
Bad$2K$2K/yr · 25K searches
Signals High Returns