45
Halloween Tie
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Competition
Great39%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Growth
Good+57.3%90-day search growth — must beat 0% to launch
Review moat
Good991.13avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.52avg listing price — sweet spot $15–$100
Price range
Okay$5.22–$21.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad7.3%return rate — above 5% kills the launch gate
Market size
Bad$14K$14K/yr · 61K searches
Signals High Returns