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Halloween Scrub Tops Women
Worth a lookShows demand growing +116.4% this quarter, but high returns (11.7%) keeps it on the watch list.
Growth
Incredible+116.4%90-day search growth — must beat 0% to launch
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$3.05–$58.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.10avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Okay2,120.68avg incumbent reviews — the moat a new listing must climb
Market size
Bad$8K$8K/yr · 363K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad11.7%return rate — above 5% kills the launch gate