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Halloween Dress
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but high returns (13.5%) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Avg price
Incredible$33.33avg listing price — sweet spot $15–$100
Price range
Great$9.29–$67.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great472.4avg incumbent reviews — the moat a new listing must climb
Growth
Good+33.4%90-day search growth — must beat 0% to launch
Market size
Bad$43K$43K/yr · 1.2M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad13.5%return rate — above 5% kills the launch gate