52
Halara Shorts for Women 7 Inch
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but high returns (11.6%) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Growth
Incredible+158.4%90-day search growth — must beat 0% to launch
Avg price
Great$22.18avg listing price — sweet spot $15–$100
Price range
Great$9.97–$42.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,892.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Bad$47K$47K/yr · 311K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad11.6%return rate — above 5% kills the launch gate