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Hagrid Wig
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$16.76avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Price range
Good$8.49–$24.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,625.6avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.0%return rate — above 5% kills the launch gate
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
Market size
Bad$10K$10K/yr · 9K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns