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51

Gym Shorts

Worth a look

Shows no brand lock-in (top 5 brands take 45% of clicks), but weak search conversion (0.4%) keeps it on the watch list.

Market size 21Growth 54Conversion 5Competition 86Returns 23Price range 66Avg price 78Brand share 90Review moat 35Quality gap 63

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great29%

top-5 click share — an open shelf

Avg price

Great$16.39

avg listing price — sweet spot $15–$100

Price range

Good$6.71–$31.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+26.6%

90-day search growth — must beat 0% to launch

Review moat

Okay3,017.97

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.7%

return rate — above 5% kills the launch gate

Market size

Bad$83K

$83K/yr · 1.2M searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

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