37
Guy Fieri Wig
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$15.15avg listing price — sweet spot $15–$100
Review moat
Good726.64avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Good$9.67–$22.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Bad5.3%return rate — above 5% kills the launch gate
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 44K searches
Signals High Returns