32
Gryffindor Sweater
Skip itSoft demand (-50.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$46.66avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Review moat
Good751.67avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.23–$345.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.8%return rate — above 5% kills the launch gate
Market size
Bad$15K$15K/yr · 111K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-50.3%90-day search growth — must beat 0% to launch
Signals High Returns