46
Grinch Sweatshirt
Skip itSoft demand (-53.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.08avg listing price — sweet spot $15–$100
Price range
Great$14.69–$59.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great244.02avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$183K$183K/yr · 1.9M searches
Returns
Bad6.6%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-53.6%90-day search growth — must beat 0% to launch