40
Grinch Costume Kids
Skip itSoft demand (-78.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.19avg listing price — sweet spot $15–$100
Review moat
Great172.07avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.63–$61.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$103K$103K/yr · 614K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad11.8%return rate — above 5% kills the launch gate
Growth
Bad-78.1%90-day search growth — must beat 0% to launch