60
Grillz
Worth a lookShows beatable incumbent ratings (3.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.1★avg incumbent rating — lower means beatable quality
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Review moat
Good592.97avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.13avg listing price — sweet spot $15–$100
Price range
Good$6.55–$30.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$332K$332K/yr · 1.5M searches
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale