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Grey Tutu
Skip itHigh returns (10.2%) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,137.78avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.89–$22.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.88avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 66K searches
Returns
Bad10.2%return rate — above 5% kills the launch gate
Signals High Returns