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Grey Tights
Skip itSoft demand (-55.5% this quarter) — this niche doesn't clear our bar today.
Competition
Great35%top-5 click share — an open shelf
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Review moat
Bad4,061.83avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$8.93avg listing price — sweet spot $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$4.02–$17.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$27K$27K/yr · 179K searches
Growth
Bad-55.5%90-day search growth — must beat 0% to launch