40
Grey Scarf
Skip itSoft demand (-70.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Price range
Great$5.41–$56.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.65avg listing price — sweet spot $15–$100
Review moat
Good1,427.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Bad7.1%return rate — above 5% kills the launch gate
Market size
Bad$26K$26K/yr · 83K searches
Growth
Bad-70.7%90-day search growth — must beat 0% to launch