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Grey Mini Dress

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High returns (19.4%) — this niche doesn't clear our bar today.

Market size 2Growth 24Conversion 1Competition 96Returns 0Price range 84Avg price 95Brand share 96Review moat 42Quality gap 80

Competition

Incredible16%

top-5 click share — an open shelf

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Avg price

Incredible$30.63

avg listing price — sweet spot $15–$100

Price range

Great$9.12–$52.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,271.7

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.1%

90-day search growth — must beat 0% to launch

Market size

Bad$8K

$8K/yr · 321K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad19.4%

return rate — above 5% kills the launch gate

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