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Grey Hoodie Men
Skip itSoft demand (-57.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$22.96avg listing price — sweet spot $15–$100
Price range
Great$10.55–$57.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great29%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad6.1%return rate — above 5% kills the launch gate
Review moat
Bad13,683.91avg incumbent reviews — the moat a new listing must climb
Market size
Bad$38K$38K/yr · 249K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-57.5%90-day search growth — must beat 0% to launch
Signals High Returns